W♥C store renewal

With the launch of W♥C's Autumn catalogue came many changes
Store closures, a new style and perhaps a new era in W♥C

The store closures have in no way defeated the W♥C spirit
and Chinatsu is bravely going ahead with a new creative vision, starting with the stores

W♥C stores have always been easily recognisable with their distinctive bright colours
Pop themes and huge animal mannequins!

The first store to be renewed was the one located in Lumine EST Shinjuku
Though if you know W♥C stores, it may be more familiar to you as the one
With the bus windows...

The store was not closed for long at all and some real changes took place!


Chinatsu herself was on hand to over see the renewal project



and the final product, could not be more different than before!
Darker colours and much more fitting with the new style
Dare I even say, a more mature W♥C?


The bus window has been opened up to make a bigger, clearer displau for the store


But some elemants of the old store remain!
Kumatan is still there ready to welcome you and the creepy animal heads
are now much less scary pop art faces, *phew* those mascot heads were scary!

I'm not sure how interesting this could be to you all hehe
But even with the changes, despite not liking many new clothing
I am still very much in love with W♥C and I can't wait to see what the future holds!


Unless otherwise stated, images were taken from official W♥C blogs listed here